Food Shaming & Athletes: What’s a Sport Dietitian to Do?

Food Shaming & Athletes: What’s a Sport Dietitian to Do?

Written by: Nancy Clark, MS RD CSSD

Once upon a time, food used to be one of life’s pleasures and athletes would eat with gusto. Today, food has become a source of anxiety for many athletes:

Will it ruin my health? Make me fat? Hurt my performance?

Food has also become a source of shame:
I shouldn’t have eaten so much. •  I eat well during the day but I’m so bad at night. • I’m so mad at myself for sneaking that extra piece of birthday cake…

A Gen-Z survey of people born between 1997 and 2012 (currently ages 11 to 26) indicates 60% feel pressure to eat in a way that shows others they eat “healthy.” Many athletes and fitness exercisers are among those 60%. They feel pressure to choose a perfect diet (i.e., no chips, candy, treats) but then end up binge-eating and sneak-eating “unhealthy” foods. This pattern fosters shame, guilt, and embarrassment.

At the 2023 Food & Nutrition Conference & Exposition (FNCE) of the Academy of Nutrition and Dietetics, food shaming was a hot topic. Food shaming commonly happens among athletes at team meals, if not at home, school, or work. Athletes can feel like they did something wrong because they ate, let’s say, a cookie for dessert (tsk, tsk), while their teammate ate fresh fruit.

Consequences of being food shamed include feeling bad about themselves, a desire to eat alone, and increased self-criticism of perceived body flaws. (“No wonder I’m so fat. I eat too many carbs…). Athletes can easily end up feeling awkward, inadequate, and embarrassed about their food choices. As one high school runner shared, “After visiting xxx college for a weekend, I decided against going there because the women on the track team nibbled on only salad with grilled chicken for lunch and dinner. I felt very awkward as I refueled my tired muscles with a plateful of pasta with meat balls.”

The slippery slope

Unfortunately, for many athletes, food has become a moral issue. Morality can easily spoil one’s peaceful relationship with food. The more shame athletes feel about their food choices, the more likely they are to restrict what they eat, eat alone, deprive themselves of self-proclaimed “unhealthy” foods—and end up (shamefully) binge-eating. This can become a slippery slope into disordered eating, if not an outright eating disorder

While many athletes might wish they could “just eat normally”, they often hold too much shame to seek guidance from the healthcare professional who could significantly help them: a sports dietitian. As one athlete reported, “I would feel too embarrassed to honestly tell a dietitian about what I eat…” She feared being judged.

Solutions

According to FNCE speaker and eating disorder dietitian Tammy Beasley RD, shame thrives in secret, lonely places of over-indulgence. The RD’s job is to transform that shame into self-compassion and self-kindness; to let athletes know they are not alone; they are not the only humans who have devoured a pint of ice cream in one sitting; that getting too hungry easily triggers the majority of food binges.

Our job as dietitians is to teach athletes to eat enough, stop scrutinizing their food intake, and instead focus on fueling for optimal performance. Sport dietitians can help derail the cycle of food shaming by encouraging everyone— from athletes to coaches to family members—to abandon food morality. Food is fuel; it is not good or bad and what an athlete eats does not determine if they are good or bad.

Social media is the number one instigator of food shaming. Hence, a good place to stop food shaming is at the source: encourage athletes to limit the time they spend scrolling through endless triggering posts—and stop following triggering influencers. Given almost all of us use social media, and 57% use it more than 5 hours a week, we can see how food shaming can spiral out of control. Instagram photos with super-healthy foods can easily make anyone feel bad about choosing “imperfect” foods with less nutrient density.

Moving forward

Three tips to help transform “shameful” eating into pleasurable fueling include teaching your athletes:

1) Let go of being a perfectionist and enjoy being human, like the rest of us. Stop trying to eat a “perfect diet.” An excellent diet will do the job.

2) Enjoy a satisfying breakfast and lunch. Teach athletes to listen to hunger and fullness cues, so they stop eating not just when the food is gone, or they think they should, or they feel ashamed because they are eating more than their peers. Adequate daytime meals can curb afternoon and evening (shame-inducing) binges.

3)  Stop avoiding all sweets and treats. An excellent sports diet can include some “evil” sugar. Sugar in any form helps (re)fuel muscles during and after a hard workout. The overall goal is 85-90% nutrient-dense calories and 10-15% fun foods. Athletes can shamelessly enjoy both apples and apple pie, as desired, keeping balance and moderation in mind.

Author

Nancy Clark MS RD CSSD counsels both fitness exercisers and competitive athletes in the Boston-area. Her best-selling Sports Nutrition Guidebook is a popular resource, as is her online workshop. Visit NancyClarkRD.com for info.

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Alice Sharples

Sydney


Alice is a performance nutritionist working in Australia. Originally from New Zealand, she developed an interest in sports nutrition through her own involvement in athletics and field hockey. This led her to complete a Bachelor of Applied Science in Sports Nutrition at the University of Otago, followed by the International Olympic Committee Diploma in Sports Nutrition and a Master of Science with Distinction in Sport Nutrition from the University of Stirling.

Alice began her career working across women’s and men’s high-performance sport in New Zealand, supporting athletes in rugby, football and basketball. These roles gave her valuable experience translating sports nutrition science into practical strategies and working collaboratively within multidisciplinary performance teams.

Alice transitioned to Australia, where she has continued her career working with rugby league athletes and swimmers. Alongside her applied work she undertook a PhD through the University of Technology Sydney, investigating the factors associated with nutrition and sleep in rugby league athletes.

Alice is passionate about strengthening the sports nutrition profession through collaboration, connection and the exchange of knowledge. She values the opportunity to learn from practitioners with diverse experiences and perspectives and feels privileged to contribute to PINES and its global professional community.

PINES role

As administrator of the PINES Member Exchange, Alice helps connect sports nutrition professionals from around the world and creates opportunities for members to share knowledge, experiences and ideas. She supports member engagement and the continued development of the Exchange as an inclusive and valuable platform for the international sports nutrition community.